One major difference in these shad  you will immediatly notice is the tail action.  In other plastic baits the material is too"stiff,". This only allows the very tail end of the shad to really move.

  NOT THESE!!  They are made so the softer bait allows the tail to produce a pulsating action farther up the body of the shad.  More of the tail section swims like a soft bait should.  Try these shad and you wont be dissapointed!!